Consider which sports you want to bet on before joining a bookmaker, and assess their coverage of your preferred sports. Most bookmakers will cover football and horse racing – the two most bet on sports in the UK – but there’s a difference in how each bookie will cover those sports, and other popular events like tennis, golf and boxing. Overall, the odds, number of markets, in-play options, offers and niche betting services like specials markets differ from one betting site to another, so it can pay to look around before signing up to a site. While the welcome offer is valuable and a big consideration, it’s worth seeing what other promotions a betting site might run. Check on what offers a betting site has run recently via its social feeds and consider the regularity of any offers.
Also, remember to check what the offers are for. For example, do they only run one-off promos for huge betting events like Cheltenham, or do they run regular promotions for Saturday racing or Premier League football? Check to see if the betting site carries your preferred banking method, as they all have different options. In addition, it is advisable to find out the withdrawal speed for transactions and whether some methods are faster than others. Speaking to a customer advisor can be useful if the help section doesn’t carry withdrawal speeds. Bettors who like to bet on a mobile device should check what mobile service any potential bookmaker provides. Not all bookies have apps, while some only provide apps for Apple devices. If they do have an app, download it and check the functionality, looking at loading speeds, ease of navigation and the in-play service. While bettors can get a good overview of a betting app from the reviews on the app store, nothing beats an in-person evaluation. It can be helpful to check reviews of betting sites on Trustpilot, though context is key when looking at Trustpilot scores.
For example, reviews from punters complaining about poor slot payouts or account restrictions aren’t helpful when looking for the best betting site for accumulators. Look at the volume of reviews, filter them by most recent and read a sample size to see what bettors are unhappy with. If in doubt over a bookmaker, remember that first hand experience is invaluable to get a more complete picture. As part of our evaluation of the best betting sites in the UK, we also monitor new betting sites that are becoming popular and starting to challenge the established names. We have tested all the recently launched online bookmakers, and we re-evaluate our ratings each and every month based on the criteria detailed above.
Below are our new betting sites UK rankings: 247Bet went live in 2025 and has been working around the clock to stand out from the crowd, with up to £50 in free bets available as part of a new sign-up offer. They have recently expanded their sportsbook and now offer odds on over 30 sports, with a wealth of pre-match and in-play markets available for most events. For football bettors, there are some good offers, including early payouts, accumulator boosts and cash back on selected bets if a game finishes 0-0. Tennis punters can also get 10 per cent cashback on in-play losses each week. The bet builder tool on 247Bet is available on six different sports and there’s a good selection of betting options to use, while odds are competitive too.
The next steps we’d like to see from 247Bet are improvements made to its app, which hasn’t been well reviewed so far, and the addition of a few more live streams to enhance its in-play betting service. ✓ Bet builder tool enabled on 6 sports ✗ 5x Wagering requirements on sign up offer ✗ App is poorly rated by real world users HighBet launched in 2021 but underwent a major facelift in 2025, returning with a new look and new offers, including a weekly sports rewards club offering £15 in free bets and £100 cashback. The free bets are unlocked by wagering bet free bets sign up offers set amounts on certain bet types, such as bet builders and accumulators, while the cashback kicks in after wagering a minimum of £20 on the sportsbook, with bettors receiving 10 per cent back on total losses. Racing bettors will be pleased to see a first past the post guarantee, while HighBet have gone non-runner money back on all UK and Irish races, a safeguard most bookies only offer during the major meetings. There are also early payouts, acca boosts and enhanced odds available across HighBet, who have built a user-friendly site with clear instructions on all its offers. For example, reviews from punters complaining about poor slot payouts or account restrictions aren’t helpful when looking for the best betting site for accumulators. Look at the volume of reviews, filter them by most recent and read a sample size to see what bettors are unhappy with.
We noticed plenty of little touches you won’t find with some new sportsbooks, such as a dedicated horse racing section with several streaming options and a good in-play service. What also caught the eye are the payment options. 7Bet pledges to process withdrawals, regardless of payment option, the same day the request is made. Any withdrawal from 7Bet will take no longer than three days, although in our experience, they were able to transfer my funds in a matter of hours. ✗ The website could be easier to navigate ✗ Sign up offer could be more generous My rankings are based on a bookmaker meeting a wide range of criteria, with first-hand testing and strict editorial standards in place to reach our conclusions.
Below are some of the key considerations when reviewing bookmakers and compiling our rankings for the best online betting sites: All our recommended online bookmakers are licensed and regulated by the UK Gambling Commission. The UKGC maintains high standards of fairness and accountability, ensuring bookies meet legal requirements for fair play, data security, customer protection, and responsible gambling protocols. They have the ability to hand out huge fines and suspend licences, such as fining NetBet £650,000 for breaching money laundering and social responsibility guidelines. Bettors are advised to only ever use UK-licensed betting sites, as offshore or unlicensed bookies don’t carry the same level of protection or guarantees. Time during the review process of an online bookmaker is split 50/50 between the desktop and mobile sites or app.
App reviews on both iOS and Android are taken into consideration. We look at the performance of each online bookmaker for a range of factors, including ease of navigation, loading times, user-friendly design, responsiveness, page load speed, app usability and more. Using our own odds comparison tool allows us to check which bookmakers boast the most competitive prices, noting which bookies consistently appear at the top of our rankings. We check the competitiveness of odds across the top sports and major events in the UK and abroad. If bettors aren’t consistently getting good value from a bookmaker, they won’t be recommended. If in doubt over a bookmaker, remember that first hand experience is invaluable to get a more complete picture. As part of our evaluation of the best betting sites in the UK, we also monitor new betting sites that are becoming popular and starting to challenge the established names. We have tested all the recently launched online bookmakers, and we re-evaluate our ratings each and every month based on the criteria detailed above. Below are our new betting sites UK rankings: 247Bet went live in 2025 and has been working around the clock to stand out from the crowd, with up to £50 in free bets available as part of a new sign-up offer. They have recently expanded their sportsbook and now offer odds on over 30 sports, with a wealth of pre-match and in-play markets available for most events. For football bettors, there are some good offers, including early payouts, accumulator boosts and cash back on selected bets if a game finishes 0-0. Tennis punters can also get 10 per cent cashback on in-play losses each week. The bet builder tool on 247Bet is available on six different sports and there’s a good selection of betting options to use, while odds are competitive too. The next steps we’d like to see from 247Bet are improvements made to its app, which hasn’t been well reviewed so far, and the addition of a few more live streams to enhance its in-play betting service. ✓ Bet builder tool enabled on 6 sports ✗ 5x Wagering requirements on sign up offer ✗ App is poorly rated by real world users HighBet launched in 2021 but underwent a major facelift in 2025, returning with a new look and new offers, including a weekly sports rewards club offering £15 in free bets and £100 cashback. The free bets are unlocked by wagering bet free bets sign up offers set amounts on certain bet types, such as bet builders and accumulators, while the cashback kicks in after wagering a minimum of £20 on the sportsbook, with bettors receiving 10 per cent back on total losses.
Racing bettors will be pleased to see a first past the post guarantee, while HighBet have gone non-runner money back on all UK and Irish races, a safeguard most bookies only offer during the major meetings.
Betting sites provide a huge array of bet types and tools to punters, with cash out and bet builders expected as standard. But the best online bookmakers build on those standards, providing partial or automatic cash out options, while giving bettors the chance to put together a bet builder on multiple sports, not just football. We also check to see whether bookmakers provide comprehensive stat packs and live tracking options, helping bettors make smarter, more informed decisions. Each welcome offer is evaluated on its genuine value, taking into account minimum deposit requirements, winnings caps and ease of use. There are also early payouts, acca boosts and enhanced odds available across HighBet, who have built a user-friendly site with clear instructions on all its offers. The welcome offer is a bet £10, get £30 promotion, which is about standard for a sign up bonus, but is let down slightly by restrictions on which sports and bet types the free bets can be used on. ✓ Non-runner no bet on every UK & Irish race ✗ Restrictions on free bets with sign up offer Pub Casino are widely regarded as one of the top new online casinos in the UK and they have now ventured into sports betting with an equally good product. Given the nature of their pub theme, they’ve gone particularly big on live betting, with their in-play offering being up there with the top new UK bookmakers. On testing, we noted how good their tennis in-play experience was, with a stats feature to rival any major bookmaker including point-by-point updates, head-to-head stats and a timeline of events.
Consider which sports you want to bet on before joining a bookmaker, and assess their coverage of your preferred sports. Most bookmakers will cover football and horse racing – the two most bet on sports in the UK – but there’s a difference in how each bookie will cover those sports, and other popular events like tennis, golf and boxing. Overall, the odds, number of markets, in-play options, offers and niche betting services like specials markets differ from one betting site to another, so it can pay to look around before signing up to a site. While the welcome offer is valuable and a big consideration, it’s worth seeing what other promotions a betting site might run. Check on what offers a betting site has run recently via its social feeds and consider the regularity of any offers.
Also, remember to check what the offers are for. For example, do they only run one-off promos for huge betting events like Cheltenham, or do they run regular promotions for Saturday racing or Premier League football? Check to see if the betting site carries your preferred banking method, as they all have different options. In addition, it is advisable to find out the withdrawal speed for transactions and whether some methods are faster than others. Speaking to a customer advisor can be useful if the help section doesn’t carry withdrawal speeds.
Bettors who like to bet on a mobile device should check what mobile service any potential bookmaker provides. Not all bookies have apps, while some only provide apps for Apple devices. If they do have an app, download it and check the functionality, looking at loading speeds, ease of navigation and the in-play service. While bettors can get a good overview of a betting app from the reviews on the app store, nothing beats an in-person evaluation. It can be helpful to check reviews of betting sites on Trustpilot, though context is key when looking at Trustpilot scores. Beyond in-play betting, you’ll find acca boosts on all football multis of four or more selections up to 50%, while horse racing fans will get a comprehensive list of obscure races from both north and south America. ✗ Lack of ongoing sports promos compared to casino BetCrown is a brand new UK betting site and they’ve launched with a conservative yet simple bet £10 get £10 offer for new customers.
| Brand | Welcome Offer | Includes Casino? | Bonus Value |
|---|---|---|---|
| BetVictor | Bet £10 Get £40 Sports + £10 Casino | Yes | £50 |
| 888sport | Bet £10 Get £30 Sports + £10 Casino | Yes | £40 |
| MansionBet | Bet £10 Get £20 Sports + £10 Casino | Yes | £30 |
It may not be the most valuable sign up offer among the new bookmakers we recommend, but they make up for it in other areas, such as premium customer support, fast payouts and secure payments. Indeed, one of the most appealing aspects of BetCrown’s product is their array of banking options. You’ll get the traditional debit card and bank transfer methods, but there’s bet betting deals new customer also a slew of modern banking alternatives such as Skrill, PayPal, Neteller, Neosurf, plus Google Pay and Apple Pay. The sportsbook itself is packed with competitive odds prices across all the sports you would expect and more, while their betting promotions section is better than some of their more established counterparts. It’s clear they want to compete with the best football betting sites as their promos include two goals up early payouts, bore draw refunds when your game finishes 0-0, acca boosts up to 75%, plus standard features like cash out and bet builders.
| Site | Streaming Requirement | Main Sports Streamed |
|---|---|---|
| Bet365 | Funded Account or Placed Bet | Football, Tennis, Basketball |
| Betfair | £1+ in Account | Horse Racing, Football, Tennis |
| Unibet | Placed Bet on Event | Football, Horse Racing |
| William Hill | Bet on the Match | Football, Greyhounds, Darts |
✓ Loads of banking options with fast payouts Launched in the summer of 2024, 7Bet already provides a strong betting service. They mainly cater to football punters with their promotions, such as money back on losing bets if a match finishes goalless, although their early payout offer does cover tennis, basketball, baseball, American football and ice hockey. What stands out on the offer page are the regular deposit bonuses. 7Bet ran a deposit bonus offer during the Grand National, while each week of the football season, they give punters a free bet when they deposit and wager a minimum of £50 on football. We noticed plenty of little touches you won’t find with some new sportsbooks, such as a dedicated horse racing section with several streaming options and a good in-play service. What also caught the eye are the payment options. 7Bet pledges to process withdrawals, regardless of payment option, the same day the request is made. Any withdrawal from 7Bet will take no longer than three days, although in our experience, they were able to transfer my funds in a matter of hours. ✗ The website could be easier to navigate ✗ Sign up offer could be more generous My rankings are based on a bookmaker meeting a wide range of criteria, with first-hand testing and strict editorial standards in place to reach our conclusions. Below are some of the key considerations when reviewing bookmakers and compiling our rankings for the best online betting sites: All our recommended online bookmakers are licensed and regulated by the UK Gambling Commission. The UKGC maintains high standards of fairness and accountability, ensuring bookies meet legal requirements for fair play, data security, customer protection, and responsible gambling protocols.
| Betting Site | Bonus Type | Maximum Bonus Value | Wagering Requirement | Promo Code |
|---|---|---|---|---|
| Betfred | Bet £10 Get £40 in Bonuses | £40 | 1x wagering on bonus | WELCOME40 |
| Coral | Bet £5 Get £20 in Free Bets | £20 | None (Free Bets) | N/A |
| Unibet | Money Back as a Free Bet up to £40 | £40 | None (Free Bet) | N/A |
| 888sport | Bet £10 Get £30 + £10 Casino Bonus | £40 | 1x wagering on sports bonus | N/A |
They have the ability to hand out huge fines and suspend licences, such as fining NetBet £650,000 for breaching money laundering and social responsibility guidelines. Bettors are advised to only ever use UK-licensed betting sites, as offshore or unlicensed bookies don’t carry the same level of protection or guarantees. Time during the review process of an online bookmaker is split 50/50 between the desktop and mobile sites or app. App reviews on both iOS and Android are taken into consideration.
We look at the performance of each online bookmaker for a range of factors, including ease of navigation, loading times, user-friendly design, responsiveness, page load speed, app usability and more. Using our own odds comparison tool allows us to check which bookmakers boast the most competitive prices, noting which bookies consistently appear at the top of our rankings. We check the competitiveness of odds across the top sports and major events in the UK and abroad. If bettors aren’t consistently getting good value from a bookmaker, they won’t be recommended. Betting sites provide a huge array of bet types and tools to punters, with cash out and bet builders expected as standard.
The welcome offer is a bet £10, get £30 promotion, which is about standard for a sign up bonus, but is let down slightly by restrictions on which sports and bet types the free bets can be used on. ✓ Non-runner no bet on every UK & Irish race ✗ Restrictions on free bets with sign up offer Pub Casino are widely regarded as one of the top new online casinos in the UK and they have now ventured into sports betting with an equally good product. Given the nature of their pub theme, they’ve gone particularly big on live betting, with their in-play offering being up there with the top new UK bookmakers. On testing, we noted how good their tennis in-play experience was, with a stats feature to rival any major bookmaker including point-by-point updates, head-to-head stats and a timeline of events. Beyond in-play betting, you’ll find acca boosts on all football multis of four or more selections up to 50%, while horse racing fans will get a comprehensive list of obscure races from both north and south America.
✗ Lack of ongoing sports promos compared to casino BetCrown is a brand new UK betting site and they’ve launched with a conservative yet simple bet £10 get £10 offer for new customers. It may not be the most valuable sign up offer among the new bookmakers we recommend, but they make up for it in other areas, such as premium customer support, fast payouts and secure payments. Indeed, one of the most appealing aspects of BetCrown’s product is their array of banking options. You’ll get the traditional debit card and bank transfer methods, but there’s bet betting deals new customer also a slew of modern banking alternatives such as Skrill, PayPal, Neteller, Neosurf, plus Google Pay and Apple Pay. The sportsbook itself is packed with competitive odds prices across all the sports you would expect and more, while their betting promotions section is better than some of their more established counterparts.
It’s clear they want to compete with the best football betting sites as their promos include two goals up early payouts, bore draw refunds when your game finishes 0-0, acca boosts up to 75%, plus standard features like cash out and bet builders. ✓ Loads of banking options with fast payouts Launched in the summer of 2024, 7Bet already provides a strong betting service. They mainly cater to football punters with their promotions, such as money back on losing bets if a match finishes goalless, although their early payout offer does cover tennis, basketball, baseball, American football and ice hockey. What stands out on the offer page are the regular deposit bonuses. 7Bet ran a deposit bonus offer during the Grand National, while each week of the football season, they give punters a free bet when they deposit and wager a minimum of £50 on football. But the best online bookmakers build on those standards, providing partial or automatic cash out options, while giving bettors the chance to put together a bet builder on multiple sports, not just football. We also check to see whether bookmakers provide comprehensive stat packs and live tracking options, helping bettors make smarter, more informed decisions. Each welcome offer is evaluated on its genuine value, taking into account minimum deposit requirements, winnings caps and ease of use.
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